SINCE 2026
Betterfly
Growth Advisor
- Forward-Deployed AI Growth
- Automation That Actually Works
- Zero-to-Scale Founding Hire
- Operator Who Ships His Own Products
Growth Operator · Tacttus · Thatch
Matias Honorato
Marina del Rey, California
He helps early-stage companies build their growth and AI GTM infrastructure and the exceptional teams behind it.
Matias Honorato co-founded Tacttus, a forward-deployed AI growth advisory, after two years as Thatch's founding growth hire, where he took ARR from zero to $13M+ and built the growth team. Before that he spent a decade in growth — Tally, Axelar, Earnest, Beetrack — and founded a photo app in Santiago at 23. Today he also roasts specialty coffee at Bioma Coffee.
- $10M+Thatch ARR, as founding growth hire
- ~200%loan origination growth at Earnest
- -70%CAC reduction at Beetrack
HAPPENING NOW
STANDING TODAY
SINCE 2026
Radical Health
Growth Advisor
HOW THEY THINK4 BELIEFS
The tools kept changing; these four beliefs did not.
THE IMPACT
A decade of growth work, each line defended by a number.
EVERYTHING ELSE · 8 WORKS
THE TIMELINE
From a Chilean photo app to production AI GTM, the same growth instincts at rising leverage.
The whole record, newest first – tap any moment and Aster tells the story.
2023-PRESENT
Turning the growth playbook into AI systems
As Thatch's founding growth hire, Matias took ARR from zero to $10M+ in two years, pioneering Answer Engine Optimization to earn weekly ChatGPT and Perplexity citations. He then co-founded Tacttus with Andrea Perez, productizing four AI GTM workflows defended by hard numbers — under $1 per call analysis, 95% of lead research automated. On the side he co-owns Bioma Coffee and builds RoastFlow.
“The best time to implement AI GTM workflows was a year ago. The second best time is now.”
2018-2022
Climbing the growth ladder, fintech to Web3
Over four-plus years at Tally, Matias climbed from Growth Manager to Associate Director, building product-led growth loops, a referral program, onboarding A/B tests, and lifecycle systems with Bruno Wong. He then led growth at Axelar, a Web3 cross-chain network later acquired by Circle, translating his frameworks from Web2 to Web3.
2015-2017
From Santiago to San Francisco
After SlidePick, Matias built Beetrack's inbound engine solo, expanding into México and Perú and cutting CAC by 70%. The Tradecraft immersion then brought him to San Francisco, where he ran acquisition marketing at Earnest on a multi-million-dollar budget, growing qualified accounts by roughly 100% and loan origination by roughly 200%.
2011-2014
Founder origins in Chile
At 23, Matias co-founded SlidePick, a photo-organizing app modeled on how the brain filters information, advised by neuroscientists Jaime and Pablo Lavados. He validated it through BOMBAcamp with 100+ personal interviews and thousands of survey respondents, and asked out loud who said a Chilean startup could not be worth a billion dollars. His Bodyguards venture won Best UAI Business Project.
“Emprender desde muy joven es lo mejor que puedes hacer, dado que cuando uno es joven es cuando más riesgos puedes correr.”