SINCE 2022
JSTOR
VP Product & Design
- Product + Design + Code
- At Home At Any Altitude
- 0→1 AI at Enterprise Scale
- Ships the Working Software
VP PRODUCT & DESIGN · JSTOR · FORMERLY COURSERA, GOOGLE
Matt MacQueen
New York City
The design leader who ships the working software himself.
Matt MacQueen is a hybrid product and design leader who directed Seeklight AI — a 0-to-1 tool that cut archival processing from nine weeks to two hours — from concept to the board at JSTOR. Before that he built Coursera's first design team from 2 to 23 and led UX on Google's Moto X. He came up through creative writing, and in 2026 he's writing his own Claude Code skills by hand.
- $1.6MSeeklight AI first-year revenue
- 14kUniversities on the JSTOR AI research UX
- +54%Moto X global sales, 6.5M→10M devices
- 2→23Coursera design team he built
HAPPENING NOW
STANDING TODAY
HOW THEY THINK4 BELIEFS
Four convictions run under two decades of product, design, and code.
THE IMPACT
Every number on this page traces to something he shipped — pull one out.
EVERYTHING ELSE · 8 WORKS
THE TIMELINE
From creative writing to design leadership to committing his own AI code.
The whole record, newest first – tap any moment and Aster tells the story.
2024-PRESENT
Building at the edge of what AI makes possible
In 2024 Matt moved from directing AI teams to building with AI himself. At JSTOR he defined Seeklight AI — concept to board to $1.6M first-year revenue across 340 institutions — and the AI research UX, from concept to private beta in six weeks and 120 to 14,000 universities. Then he started committing his own Claude Code skills.
“building new products at the edge of what AI makes possible”
2018-2024
Rebuilding design as a strategic driver at JSTOR
Hired by JSTOR's founder in 2018 to reinvest in design quality, Matt set a three-year One Platform UX vision and chartered a design-engineering team whose open-source design system unified four codebases, cut deployment time 70%, and reached the 98th accessibility percentile. He integrated the acquired Artstor platform, retaining 97% of subscribers for $8M ARR.
“User trust is the constant across every product and every domain.”
2014-2017
First design leader through Coursera's hypergrowth
As Coursera's first design leader, hired by CPO Tom Willerer, Matt grew the design and research team from 2 to 23 through Series B/C/D hypergrowth — the company scaled 70 to 350 people and $2M to $95M revenue in three years. His purchase-flow redesign lifted Specializations conversion 40%, and a learner-dashboard redesign raised course completion 13%.
2007-2014
Mobile UX from Motorola to the Moto X
Matt spent a mobile decade defining product UX. At Motorola he set the 2–3-year portfolio vision and demoed confidential concepts at CES to AT&T, Verizon, and China Mobile. Through Google's acquisition he led nine designers on the Moto X — voice, gesture camera, data migration — which The Verge named Best Android Phone as global sales grew 54% to 10M devices.